5 Reasons Why Self-Service Laundry is a Booming Industry in Malaysia

In recent years, self-service laundries, commonly known as "dobi layan diri" in Malaysia, have become overwhelming in residential areas and even university campuses. The rise of these laundries is no coincidence but a reflection of Malaysia's evolving lifestyle patterns and economic landscape. Here’s why this industry is booming across the nation.

Changing Living Arrangements

More Malaysians are moving towards living in condominiums and serviced apartments, especially in bustling urban areas like Kuala Lumpur, Penang, and Johor Bahru. These residences often lack space for large appliances like washers and dryers. Self-service laundries offer a convenient solution without the hassle of owning and maintaining personal laundry equipment.

Busy Lifestyles

Let’s face it, Malaysia boleh be very hectic! With work and daily commitments, many Malaysians find it tough to carve out time for chores. Self-service laundries fit perfectly into busy schedules. Most outlets are open 24/7, allowing customers to do their laundry at any time of the day – whether it’s after balik kerja or during the wee hours after a late-night teh tarik session with friends.

Affordability

Investing in a high-quality washer and dryer can be hefty for the wallet, not to mention the added costs of maintenance and repair. Self-service laundries provide an economical alternative, with typical costs ranging from RM4 to RM10 per load, depending on the machine and wash preferences. This affordability is particularly appealing to students and budget-conscious families.

High Demand for Hygienic Laundry Options

The recent health crises have heightened awareness around hygiene and cleanliness. Self-service laundries typically offer high-temperature wash options, which are effective in killing germs and viruses. This aspect has become a selling point for those who are particularly health-conscious.

Low Entry Barrier for Entrepreneurs

For entrepreneurs, the self-service laundry business offers a relatively low barrier to entry compared to other businesses. The essential requirements are straightforward – a good location, quality machines, and minimal staff. Moreover, the ROI is attractive, with most business owners recovering their initial investment within a couple of years.

Planning a Laundry Business

Here’s a step-by-step guide:

1. Research the Market

Identify Your Target Market: Understand who your customers will be—busy professionals, students, families, etc. Determine what services they need, such as self-service laundry, full-service washing, folding, and dry cleaning.

Analyze Competitors: Look at other laundry services in your area. What services do they offer? What are their prices? Use this information to figure out how you can differentiate your business.

2. Choose a Business Model

There are several types of laundry services you can offer:

• Self-service laundromats where customers do their own laundry at your location.
• Full-service laundry where customers drop off their laundry and you handle everything from washing to folding.
• Specialty services such as dry cleaning or mobile laundry services where you pick up and deliver laundry.

Decide which model aligns best with your target market's needs and your own business goals.

3. Find a Suitable Location

The location can make or break your laundry business. For a laundromat, high foot traffic areas near apartment complexes or college campuses are ideal. For full-service laundry, consider accessibility for drop-off and pick-up.

4. Obtain Necessary Permits and Licenses

Check with your local city about the specific permits and licenses required to operate a laundry business. Don't worry, in CS Laundry System, we provide hassle-free, one-stop solution for all new investors to kickstart their laundry business easier and successfully. 

5. Purchase the Right Equipment

The quality of your service will depend heavily on your equipment. Invest in high-efficiency, commercial-grade washers and dryers. While these may be expensive, they are more durable and energy-efficient, saving you money in the long run.

6. Set Up Your Space

If you are opening a laundromat:

• Design for Efficiency: Ensure there are enough machines and that the layout allows for easy access and movement.
• Create a Welcoming Environment: Consider offering free Wi-Fi, comfortable seating areas, and vending machines.

For full-service laundry:

• Organize for Workflow: Set up an area for customers to drop off and pick up their laundry and another area for washing, drying, and folding.

7. Market Your Business

Develop a marketing plan that includes:

• Branding: Create a strong brand that appeals to your target market.
• Online Presence: Set up a website and active social media profiles.
• Promotions: Consider launching your business with enticing grand opening specials or loyalty discounts to attract your first customers. For example, some of our successful investors have offered promotions like "Free Wash for 1 Week," which not only drew in a large initial crowd but also helped build a base of loyal customers from the start.

Should you need further assistance in machines, industry insights, know-how or any laundry business related question, welcome to contact us via WhatsApp today!